BRANDING STORIES

Baseball BBQ

I developed the branding for this start up company that make grilling utensils with baseball bat handles. The branding work applied across their company collateral, to product art, packaging, apparel and more. The main logo developed was developed to work for both main company logo and to be applied to the end of their product, baseball bat ends. When they extended their product lines, this logo was easily applied in a continuing style. Two secondary logos developed were brand characters called ‘Fork Ballers’. This character was custom illustrated for a modern approach on classic baseball references. These characters convey a fun personality for the brand across various holidays.

Other branding materials included product hang tags, shipping tape, two different types of packaging and retail display. Additionally I designed apparel with baseball / grill inspired designs.

Perfect Margin Door Company

This company regarded a point of pride their precision door installation. I wanted to design a logo that demonstrated shapes perfectly fitting together, conveyed what their company provided, established them as a premium service provider. This logo was used across company business materials, company fleet, and employee work shirts.

Logo and identity package.

The Leucadia Club

This client was a bar and grill in San Diego that wanted to highlight their love of surfing and beer. I developed a main logo for their restaurant that was used for exterior signage, menu and business materials. During development, they liked several of the logos I developed that they wanted to include them in various parts of the bar, for interior signage, coasters and easter eggs.