Art at Work
Art at Work
I developed the brand campaign graphics for Keen's spring-summer 2017 season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.
The design solution would use recent photography, and have to work for all shoe categories.
The marketing focus funneled down from brand, product category, lifestyle and product as focus. Seen above is a Waterfront category as product feature, OOH is Brand/Trail positioned with lifestyle.
PRINT / RETAIL / DIGITAL / EMAIL / EVENTS
Campaign graphics were provided for internal and external marketing use, with packaged assets for all categories, marketing focus, and media ready.
Developing unique display build that would showcase product story. The project would be reused through the year at trade shows and events.
More RETAIL DESIGN projects can be seen here.