Wacom specializes in developing graphics or drawing tablets, and related products. I provided the creative direction for their digital merchandising on Amazon platform.
Wacom needed to update their brand presence on the platform, in order to present as the industry leaders.
CREATIVE STRATEGY
• Better convey brand personality, represented authentically to the creative world.
• Connect products with specific audience groups.
• Product content strategy was integral to drive conversions
• Photography Direction: developed story boards for shots needed to capture the product and message
Secondary Content
The other piece to a product listing is the enhanced brand content that follows lower on the page.
These layouts are built using platform determined layout blocks. The puzzle with these layouts are finding the best platform blocks to tell the correct story.
Platform Limitations
Digital merchandising assets on the Amazon platform has limitations that are not present in DTC websites.
• Format and limits the quantity of digital images.
• Type needs to work for desktop and mobile.
• The secondary content layouts use platform interface blocks that build the layouts, and limits content.
Education Listing Image Design System
This design worked across their entry level tablet and display pads.
