Wacom specializes in developing graphics or drawing tablets, and related products. I provided the creative direction for their digital merchandising on Amazon platform.
Wacom needed to update their brand presence on the platform, in order to present as the industry leaders.
CREATIVE STRATEGY
• Better convey brand personality, represented authentically to the creative world.
• Connect products with specific audience groups.
• Product content strategy was integral to drive conversions
• Photography Direction: developed story boards for shots needed to capture the product and message
Listing Images
A product page commonly includes 6 images. Pitching a product within 6 images proves to be a challenging creative problem to solve.
