I developed the brand campaign graphics for Keen's spring-summer 2017 season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.
The design solution would use recent photography, and have to work for all shoe categories.
With refined direction, the successful concept provided a graphic system that would unify brand and product campaigns, to build uniform brand presence and with adaptable implementation. Seen above left is a Waterfront category displaying product focus, and right side display is Brand/Trail category featuring brand focus.
PRINT / RETAIL / DIGITAL / EMAIL / EVENTS
