I developed the brand campaign graphics for Keen's spring-summer 2017 season. Design systems worked across platforms for advertisements, retail displays, marketing and brand collateral.
With refined direction, the successful concept provided a graphic system that would unify brand and product campaigns, to build uniform brand presence and with adaptable implementation. Seen above left is a Waterfront category displaying product focus, and right side display is Brand/Trail category featuring brand focus.
PRINT / RETAIL / DIGITAL / EMAIL / EVENTS
Campaign graphics were provided for internal and external marketing use, with packaged assets for all categories, marketing focus, and media ready.
